Adactio (pour homme et femme)
The succes of Jeremy Keith’s new line of perfumes ‘Adactio’ has been phenomenal. It is thus with great pride that we introduce ‘AJAX’ a perfume pour femme.
For Adacio pour homme, high-street billboards were of course the logical choice:
Other agencies have supported us too — the viral Indiana Jones ad is my fav however.


I don’t get it is it a part of advertising or they really made the parfume :)
It was part of a trick played by Malarky on Jeremy Keith of Adactio. Good clean fun :)
hehe I see now :) funny :D