I browse the web all day long, and I’m a per­son who actu­ally reads the copy on most sites. And well, I have to tell you — it sucks. Big time. I find it a shame that so many site own­ers put such little stakes in copy writ­ing. All across the web, you can hear the web mas­ters chanting:

Content is King! King I tell you!

Yet rarely do they execute on their pro­clam­a­tions. It’s sad for me to see this, because they all seem to know what they should be doing, but rarely do they actu­ally do what they should be doing.
~ source: goodcopywriting.com found (unsur­pris­ingly) via Kyle of Warpspire (as Kyle is guy who’s behind both sites).

I get the feel­ing my copy writ­ing makes this journal unworthy of link­ing to goodcopywriting.com — but who knows, some stuff* might rub off!

* See? Stuff! You can’t use stuff…bad bad bad writ­ing! Although one might argue it’s a good example of bad copy writ­ing, and as such it’s a bril­liant little addi­tion. Yeah. That’s a pretty good excuse. I think I’ll stick with it. Yeah. Uhm, oh oh! Here I go again, writ­ing more stuff in the post scriptum than in the actual post itself. Ugh.